Gail Gauthier: Is This An Over-The-Top Promotional Op Or What?

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http://blog.gailgauthier.com/2012/09/is-this-over-top-promotional-op-or-what.html
September 07, 2012 at 03:32PM

Some writers, actors, and at least one artist got together to dress up as some of Edith Wharton‘s chums visiting her at her little place in the country, The Mount for the article The Custom of the Country: Vogue Recreates Edith Wharton’s Artistic Arcadia. I’m having a hard time working out the point of the article and the illustrations for it, since it has far less to do with The Mount than it does with Wharton’s sex life, which appears to have been carried on elsewhere. It seems as if they ought to have done an article about her sex life or about The Mount and not tried to confuse everyone by tangling them up together.

All the living people playing dead people seemed to have recent or upcoming projects to promote. Having flattering pictures taken of yourself in costumes seems like the ultimate way to get word out about what you’re doing. I’m wracking my brain to think of a comparable project for children’s lit people.

Update: I’ve got it! Louisa May Alcott and all her Transcendentalist buddies! I, of course, want to audition for LMA, and we can all have our pictures taken lounging around Orchard House.

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Posted on September 7, 2012, in Gail Gauthier. Bookmark the permalink. Comments Off on Gail Gauthier: Is This An Over-The-Top Promotional Op Or What?.

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